Focus 2 Apply

Matches Prospective Students’ Interests To
Your College's Majors & Programs

Recruit. Match. Enroll.
Turn Interest into Enrollment

Focus 2 Apply helps colleges connect with prospective students by matching their interests to your academic majors & programs.

Customized with your college’s majors, our research-based interests assessment help students discover majors at your college, while giving admissions teams insight to identify best-fit applicants.

Focus 2 Apply helps students explore academic direction before they apply or enroll.

  • Students complete our research-based interest assessment
  • Discover and explore majors offered at your college matching their results
  • Explore career and academic pathways
  • Build early academic confidence
  • Make informed enrollment decisions

Admission teams strengthens the connection between the applicant and your college to ensures a good fit.

  • Identify best-fit prospective students
  • Generates leads and collects information about prospective students
  • Align your outreach with a prospective student’s interests
  • Strengthen early engagement and connections to prospective students
  • Improve recruitment targeting and conversion
  • Helps with student retention

Increase your student retention & strengthen your connection with prospective students

  • Improved First Year Performance
  • Students earn higher grades
  • Students Persist in their Major
  • Stay in College
  • Graduate on Time

Implementation & Support

  • Implementation guidance and best practices
  • Ongoing Partnership: Training for admissions with phone and webinar support

Seamless Transition From Apply To Focus 2 Career

When students enroll, their Focus 2 Apply results are moved into Focus 2 Career allowing them to continue their exploration and decision-making without starting over supporting continuity from recruitment through graduation